First up, here is the business letter.
07/02/2009 (Company's letterhead)
MSTR LIM ZHEN LIANG RYAN
231 BISHAN ST 23
#04-07
SINGAPORE,SG 570231
Dear Policyholder
Renewal Notice
Your policy is due for renewal soon. As you have opted to pay your premium via Giro A/c No. DBS *************, we will be deducting the due premium on 26/02/2009.
Please note that if the deduction date above falls on a Saturday, Sunday or Public Holiday, the deduction will be carried out on a prior working day.
You may also like to note that some bank will impose a fee for each unsuccessful deduction. Therefore, please maintain sufficient fund in your account for the deduction.
Policy No : *********** Plan : ********
Renewal Date :21/02/2009 Premium Amount : *********
Life(ves) Insured PLAN TYPE
MSTR LIM ZHEN LIANG RYAN ********
If you wish to increase your existing insurance coverage or consider a new plan for your family members,please contact your Life Planner, CHEN BAOFEN FIONA at Tel No. *********
Thank you for choosing Great Eastern Life.
Warmest Regards
Khong Bee
Senior vice President & Head
Customer Service
The Great Eastern Life Assurance Company Limited
(other ways of contacting them)
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The simpliest way to critique this letter with the 7c method is by going down the list. So here I go.
1st C: Courtesy
Positive points:
The letter used positive wording and an appropriate tone, when trying to ask me to pay up.
It also used politically correct terms to inform me what the consequences are if I fail to make payment.
2nd C: Correctness
Positive points:
There are no grammatical or punctuational errors as far as I can see. It uses a formal tone to explain what is happen, what is going to happen and who I can contact to gain more information.
3rd C : Conciseness
Positive points:
It was a direct letter which states what is going to be done as well as when it is going to happen. In fact in just a few words, I manage to gather what this letter is about. ( It wants money and fast)
4th C : Clarity
Positive points:
It more or less links to conciseness, as one can easily tell what this letter is about. Its points are put across in short and clear paragraph and leaves little room for misinterpretation. It also shows a pattern which links up each paragraph.
5th C : Coherence and Cohesion
Positive points:
The letters' idea is linked, and proper connectors were used to join to similar points together.
6th C : Concreteness
Positive points:
It used specific words to bring its point across. It gave data on the exact figure as well as how it is going to happen.
7th C : Completeness
Positive points:
It is complete in a sense that its' purpose was to inform that payment was due and what might happen is the payment was late.
There are very few negative with this letter. This could be because it is only the 1st letter the company sent out to me about renewing my agreement with them. In fact, informing me that a third party would fine me, if I did not ensure I have the necessary amount, was a nice and polite way to tell me to place enough money for them to deduct. I believe that if I withheld payment, a second letter would inform me of the multiple opportunities that I would miss out upon. If not, the insurance agent might just pop by and talk to me about it.
I really could not find much negative points in this letter, maybe a few of you guys could point it out to me.